YORK ATHLETICS & RECREATION UNVEILS FOR THE PRIDE CAMPAIGN

FOR THE PRIDE | 10/23/2026 3:38:00 PM

Lions Community,

We are thrilled to unveil For the Pride, a bold new campaign identity that brings York Athletics & Recreation together under one powerful banner.

For the Pride is more than a tagline. It is the voice of York Athletics & Recreation and the expression of our passion, determination, community, and spirit that unite us all. It represents every student-athlete who wears the red and white, every student who joins a recreation program, every alumnus who proudly reflects on their York experience, and every supporter who helps strengthen our community.

At its core, For the Pride celebrates what it means to belong. It reflects the shared journey of our varsity and recreational communities, from the pursuit of excellence and championship moments to personal growth, participation, and lifelong connections. It is about the pride we feel in our teams, our peers, our accomplishments, and our university.

Whether we are celebrating a victory, welcoming a new student, recognizing leadership, or building anticipation for the next big moment, For the Pride reminds us that we are part of something bigger than ourselves. It inspires us to show up, support one another, and leave a lasting impact on those who will follow.

To celebrate this launch, we will be giving away three (3) of our exclusive York Lions x Roots Letterman jackets.  The opportunity to win is open to all York U students, staff, faculty, alumni, and supporters.  To find out how you can get involved be sure to visit our webpage yorkulions.ca/FORTHEPRIDE.

We cannot wait to see how our community embraces and champions For the Pride and we look forward to seeing it truly come to life!

York’s Athletics & Recreation Team